From young children to the elderly, the infectious outbreak mandated screentime for all. The final nail in the filter coffin has obviously been the pandemic. Although, we all know that there are plenty of no filter fakers out there. Sick of the delusional world of Instagram after just three years of its launch, the hashtag ‘#nofilter’ quickly rose to fame by 2013 and continues to be used by people even today. SEE MORE Instagram imposes restrictions on diet and cosmetic surgery content The pressure to look 'perfect' online was so strong that young people are undergoing plastic surgery to look like their Instagram or Snapchat-filtered self. Pictures were 'polished’ on editing apps before posting and even our phones started coming with skin-enhancing features. SEE MORE Indians prolific users of selfie filters, Google study finds Polish before publishīut as social media platforms became more and more popular, editing your pictures quickly became the largely accepted reality. That was because back then, there still was a much clearer distinction between the virtual and the physical world. It sounds dangerous but filters initially were just fun and gimmicky, kind of like a virtual dress-up game. Most of the younger generation has grown up around these filters. What started with somewhat harmless rainbow-puking unicorns and dog ears on Snapchat has now become something that rules our digital and even, physical lives.
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